Why Authentic Images Are Essential To Your Brand

Stock graphics are plentiful in today’s digital landscape, and you’d be hard-pressed to discover a business website or marketing material that doesn’t use stock photography in some way.  There are a few reasons for this: Stock photos are simple to locate and implement, affordable for just about any business, and time-saving.

Unfortunately, stock photography is not the most eye-catching artwork form.  Literally.  Research by internet expert Jakob Nielsen revealed that individuals completely discount stock or generic images or gloss over.  But photos of people or merchandise in a realistic setting garnered attention.

There are two chief sources of photographs accredited for business use: stock photos and hired photographers.  Stock photos are generic photos of places, people and things licensed for use and accessible.  Hired photographers shoot unique photos that personalize a customer’s brand, business, and projects.   So, what does this mean?  Should you eliminate stock photos in your marketing materials?

Authenticity is Vital 

While stock images can fill space on a web site, they can’t catch what your business is all about.  Most stock pictures feel fabricated or put up, and their environments are reflective of your real workplace.

With habit photos, you pull customers in since they’re seeing your actual team rather than a cookie pair of stock versions.  This instantly identifies your company as concrete and authentic.  People might feel more comfortable doing business with you because they view you, your employees, or your goods (if you have goods ) in authentic settings.

There’s nothing more inauthentic than a professionally staged photograph of men and women who don’t work in the business.  It puts your business behind an overly polished veneer that makes you seem distant and potentially uninviting.  

Stock photos Aren’t original 

Among the most obvious disadvantages of stock photos is that they aren’t original.  Stock pictures deliver scenes that are generic with backgrounds that you’ll find on every site.

There is no guarantee your competitor isn’t using the identical stock picture you’re using on your website or within your marketing materials.  Most stock image businesses sell those pictures non-exclusively, meaning that anybody can purchase and use them.

Of course, the alternative of utilizing professional and personal photography ensures creativity.  You have the exclusive rights of any images.  And you also won’t have to be concerned about your competitors using the very same images on their website.

Creative control of pictures and branding Another downfall of stock photos is that they supply you with no creative management.  Even if you look for hours for the best image, you’re ultimately picking someone else’s work designed to fit in with a variety of businesses.

This, of course, can lead to significant branding issues.  Text, logos, colors, and the graphics that you use for your company are part of your brand.  It’s hard, but for stock photos to convey exactly what your brand is.

With habit images, you simply take back creative control, which consequently lets you ensure your photos are on message.  If a print advertisement for Coca-Cola utilized a generic image of people cups of unknown liquid imagine.  It would be bizarrely off-brand you would recognize it with the business.

Working together with your team

A low-key photo shoot may boost morale and build camaraderie among your employees.  With stock photos, your business is represented by random versions; with habit photos, you can get your team that is true in on the action.  What better way to show your employees are valued by you than by making them the face of the business.

Of course, not everybody would like to be contained in photographs, but for those who do, it can be an enjoyable team-building exercise.  If you’ve got a product or service that you can show in actions, this is particularly true.

Shooting your photos doesn’t have to be a major thing.  You or an employee who’s great with cameras may snap a few shots.  If you would like to spend a little more time and cash on photos, you can hire a specialist in Beacon Media.

Benefits of Stock Photography

There’s little doubt about it, stock photos are appealing to many tiny businesses because they fit tight budgets, can be found quickly if you are on a tight timeline, and they’re fantastic for references.  However, they have a dark side and a few serious drawbacks.

Disadvantages of Stock Photography


Stock photos aren’t such a fantastic choice when your competitor is using the same photos.  If you are looking for stock photos using keywords like “happy customer”, or “satisfied clients”, odds are your competition is also.

Two leading computer companies found out the hard way that resembles your opponents was a bad thing.  They bought the same stock picture to brand their advertising campaign and become ridiculed and humiliated in public.  The photos may vary, but the article stays online making them a case study in what not to do, forever.

It is not hard for people to monitor what photos they see out of 1 site to another.


You save money by employing stock photography; but then you end up spending those savings on having your designer spend hours in front of a computer trying to design round available stock photos which don’t match the vision, the message or the brand new  You can save money and eliminate value once you look at the dollar sign or the line.  True worth is the value that your customers see since you’ve invested your money wisely, and in which it shows to the world.


When you hire a designer based on their portfolio, design, and vision, you hire them since you trust them to visually interpret your message and brand new.  They can’t do that if they’re limited by using stock photography.

· You would not hire a chef and limit them and week-old vegetables and anticipate the best meal that they have been capable of creating.

· You wouldn’t hire a massage therapist and restrict the number of methods they can use to relieve your pain.

· Do not hire a designer and limit them to utilizing stock photos.


Does any of your marketing copy state ‘customized’, ‘unique’, ‘reliable, ‘relationship’?  These are a few of the power words businesses use to describe their relationship with their clientele.  Will these values have been translated when you pepper your site with stock photography?  If you provide your clients service with products, why not treat yourself too?


Professional inventory photographers try to reach the greatest number of buyers, not to create the best or most distinctive photo for any given individual.

Stock photographers:

· Make their money by creating and shooting photos that appeal to the best number of buyers.  The more popular their photo, the more people buy it and the larger the saturation of the photo on the marketplace.

· I would like to ensure their designs are not unique or one-of-a-kind.  One-of-a-kind photos don’t sell.  By being as generic and non-descript as possible they appeal to the business because they”match” a cliché, message or mood these businesses with tight budgets and no issue about branding wants.